page contents Ketan Gabani's Blog: October 2012

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Thursday 11 October 2012

Amitabh Bachchan - Kaun Banega Crorepati



Amitabh Bachchan


You all know KBC is Good Business.

But have you ever pondered...


How Good....????





Any guesses? Let's see...



Airtel is charging Rs.6/- per SMS sent for this contest.


Assuming there are only 100 entries from say 10 cities of 
some 20 districts and 20 states...


6(Rs/SMS) x 100(entries) x 10(cities) x 20(districts) x 
20(states) = 6x 100 x 10 x 20 x 20 = Rs.24,00,000


24 lakhs in 20 minutes.
(People trying for the 2 lakhs cash prize)


Imagine what if 1000 entries try out from 100 cities?


The figure simply grows by 2 more zeroes and yields a 
whopping 24 Crores!!!!


And it does not stop there...


In practice it could be another multiple of 100 or a multiple 
of 1000 on an average.


In that case it is 24 x 100crores earnings in just 20 minutes 
on every episode!!!




And the prize money: A mere 2 crore..
(and from whose pocket?)


Smart Business By Siddharth Basu!


And the best part of this calculation is just the SMS 
earning!!


What about the Ad money?


A rough annual profit calculation goes like this:


2400 x 5 x 4) (episode/month) x 12 = 5,76,000 crores.


Let even 50% get dissolved in taxes and other payments, 
still you will be left with (which includes even the meagre 
480 crores of prize money i.e.if every episode bags 2 crore 
prize)!


2,88,000-crores profit !!! (only from SMS)


Simple Question:
"KAUN BANEGA CROREPATI"
and your options are---


A) SONY TV
B) AIRTEL
C) AMITABH BACHAN
D) SIDDHARTH BASU
Computerji iska jawab bataiye....



Ans: All FOUR..!!!!
PS:
Now you know why AB gets all emotional when the episodes end...........




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